China is an important trading partner for Germany and Europe and continues to be one of the business target regions for companies the world over - the People's Republic also offers attractive market and business potential for German companies. More and more small and medium-sized enterprises have local branches or production facilities.
Despite common goals, very often differing business cultures, ways of thinking, forms of communication and expectations collide. Those who engage in business in China unprepared can certainly expect to face divergences and conflicts. The cultural differences between the two countries pose special challenges above all for internationally oriented companies. What is commonplace in one country can lead to misunderstandings in another.
Intercultural competence is indispensable for a successful and conflict-free business relationship and is therefore becoming increasingly important for German managers as well as specialists and executives who are engaged in business with China.
Dealing with Chinese culture has to be learned and a deeper understanding of Chinese cultural and value codes can be gained by appropriately training and coaching employees and teams - the aim is to realise successful business cooperation.
A handful of tips and recommendations for dealing with Chinese business partners:
"I am the contact person for HR developers in a number of medium-sized and large companies who want to ensure that their employees are fully prepared for doing business in China. From individual training/coaching to cross-cultural group training, as a China expert I offer individual in-house training - for employees who are sent to China for a longer stay, as well as for Chinese employees who come to Germany and want to get to grips with German culture."
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